The Times of India Kerala Rate Card

Do:

• State the role, experience required and salary range upfront.
• Name the company or at least the industry -- anonymous listings get fewer serious applicants.
• Give a clear application method (email/WhatsApp/walk-in) with a deadline.

Avoid:

• Listing "salary negotiable" with zero indication of range.
• Bundling multiple unrelated roles into one ad, confusing applicants.
• No application deadline, which reduces urgency to respond.

Do:

• Use the exact legal spelling for both old and new names, matching your documents.
• Include father's/husband's name if that's part of the required format.
• State the reason briefly if your document checklist requires it (e.g. marriage).

Avoid:

• Mismatched spelling between the ad and the supporting documents -- the most common rejection cause.
• Leaving out the address, when required for gazette-style formats.
• Submitting after the category's cut-off, delaying legal processing.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.

Do:

• Keep the headline benefit or name upfront -- readers scan classifieds fast.
• State the price/salary/date clearly rather than "negotiable" or "TBD" where the category allows it.
• Include a direct phone number or WhatsApp so interested readers can act immediately.

Avoid:

• Cramming every detail into one long paragraph instead of short, scannable phrases.
• Leaving out the city/locality name, which is often the first thing readers filter by.
• Using vague contact instructions ("call for details") instead of an actual number.